What is mms and sms

Subscriber Account active since. Whether you know it or not, you've probably been using SMS messages since you first got a cell phone. SMS, or "Short Message Service," refers to standard text messages that are sent using a cellular signal instead of an internet connection, unlike iMessage or other web-based messaging services.

SMS messages are limited to characters, which is why longer SMS messages are typically broken into parts. But, unlike SMS, they can include multimedia content like pictures, videos, and audio. MMS messages also don't have a formal character limit so you can send longer texts without worrying that your message will be broken up into parts.

While both SMS and MMS use your cellular network to send and receive messages between any type of phone, iMessage can use either Wi-Fi or your cellular network to send and receive messages only between Apple devices.

The use of SMS messages depends on your phone carrier. For example, on an iPhone , you'll see the difference in the color coding of messages. The pricing of SMS has affected the decisions of many businesses regarding their mobile marketing strategy. The pricing of MMS and SMS messages are primarily affected by the delivery method that is involved in sending it to the recipient.

SMS messages are transmitted using a traditional process that involves passing through various base stations and different servers. MMS messages are sent using sophisticated communication methods, which is what allows the user to distribute images and media. That makes it easier for MMS to entail media files embedded in the message and has a significantly higher limit of characters.

The many different factors that make MMS peculiar are due to this major difference in the delivery system. That is why MMS will give the recipient an option to download the media entailed by the message. Since SMS and MMS have different formatting and are sent using different protocols, it is important to know the difference between these messaging systems from a marketing perspective.

The use of SMS has been widespread because of the open rates of these texts. It may be easy to ignore an email but not a message that constantly shows an unread notification. Emails can be used for different purposes in marketing , like reminding customers that you are still there when they are starting to grow cold. They can also be used for location-based messaging as well as time-sensitive texts. MMS messages have more success than bland emails since you can enter more characters, add images, and create a descriptive, informative message.

Visual content sells because people often prefer to watch, observe or listen to marketing material. Because of that, MMS gets a higher engagement rate while reaching more customers. If you would like your text message to reach a wider audience, you need to choose a messaging system carefully.

In that case, it is worthy to note that MMS is not compatible with all devices that the target audience might be using. You need to fully understand the audience you are targeting to know which one will be most effective. Individuals who prefer traditional technology or are inclined to use older phones better receive an SMS campaign.

A digital audience of users with smartphones may react better to MMS. SMS effectively reaches all types of devices, because they use cell towers, used by both analog cellphones and smartphones.

That makes it important to study analytical data to reach the perfect decision and ensure that the content you create meaningfully reaches the audience. For example, if your text broadcast includes the maximum of four segments and includes an image MMS , you will be charged 6 credits per phone number. Inbound messages are always free! Monthly : All outbound SMS messages are included with your monthly plan.

Due to the high cost of sending an MMS message we are not able to include the cost of sending MMS messages in the monthly subscription price. To send an MMS message you will need to accept add-on charges. Sending an image costs a flat 5 cents per recipient of the message. Sending an image in a one-to-one conversation is free. About Text-Em-All Text-Em-All's mass texting and automated calling service help organizations deliver important messages quickly and maintain better engagement with contacts.

Harnessing the power of the Internet and connecting with tech-savvy consumers is her cup of tea. A writer by day and a movie lover by night, she's an Austin native with a passion for cooking and optimizing her life in whatever ways possible. Subscribe to Blog Updates. Start sending texts and calls. No credit card required. Sign up for a free trial of Call-Em-All. These two terms are used interchangeably but actually refer to different types of messaging.

The most simple way to understand the difference is that SMS refers to text messages, while MMS refers to messages with a picture or video. Understanding the breakdown of SMS vs MMS will give you more insight into how to best connect with your customers and which mass text messaging service is best for your business.

What is the difference between a text message and an SMS message? Is SMS a text message? The SMS was developed in the s and is one of the oldest texting technologies. Now that you know the definition of SMS, here are some common questions that people typically ask. You can think of it as an enhancement to the standard SMS message. This includes media such as videos, pictures, audio clips and GIFs and more.

However, it might be easier to see what SMS is visually. While both SMS and MMS are excellent ways to engage your customers, there are advantages and disadvantages to each method of communication. In some cases, one may be better or more effective than another depending on the use case or your intended result.