Who owns cracker barrel cheese

Cracker Barrel restaurants also serve million eggs, million slice of bacon, 56 million pancakes, 37 million portion of grits, 13 million pounds of chicken tenders, and over 4 million Moon Pies annually. American country stores in the late 19th century stocked barrels of soda crackers, which customers would often gather around to chat and socialize think of them as the water coolers of their day.

The term "cracker-barrel" eventually came to refer to the simple, rustic informality and straightforwardness that was characteristic of these conversations and the country stores they took place in. Have you ever wondered if the Cracker Barrel cheese you see at your local grocery store is affiliated with Cracker Barrel restaurants? It's not. In fact, Kraft Foods—which has sold cheese under the Cracker Barrel label since — filed a trademark infringement lawsuit against the restaurant chain in when it licensed its name to a division of Smithfield Foods for a line of meat products to be sold in grocery stores.

While the line did not sell any cheeses, Kraft was concerned that customers would get confused by the two similarly named brands.

Cracker Barrel often partners with some of the biggest names in country music to release exclusive albums that can be purchased at its Old Country Stores and on its website. In addition to working with singers like Alabama and Alan Jackson, the chain teamed up with the one-and-only Dolly Parton to release a two-disc album titled An Evening with Dolly Live in , which went on to be certified gold by the Recording Industry Association of America.

Over 10 million peg games have been made exclusively for Cracker Barrel stores. And everyone who has ever been to a Cracker Barrel knows that playing the peg game found on every table is the best way to pass the time while waiting for your food to show up. Thanks to this genius tutorial, now you can impress your friends and family by solving the game in three simple moves. The rocking chairs that populate the front porches of every Cracker Barrel are made by the Hinkle Chair Company , a five-generation family business that was founded in in Springfield, Tennessee.

Andrew Hinkle, the company's founder, was a farmer who made ladder back chairs in the off-season to supplement his income. In , the family gave up farming in order to produce chairs full-time. That argument apparently won out, and Cracker Barrel shifted its name to focus on the "Old Country Store" portion of its moniker.

The risk now is that Cracker Barrel loses a key element in any licensing strategy—the name people use to refer to its restaurants, which is supposed to inspire confidence in the product while also giving it a recognizable brand name. Everybody calls the restaurant "Cracker Barrel. But apparently that's what happens when your restaurant brand shares the name with a brand of cheese. Restaurant dealmaking has never been more important! Edit Close.

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