What makes a good ppc landing page

Truth be told, I had no idea what a honeypot was before Sam, one of our senior account strategists, approached me with in interesting case involving her email collaboration client, Zimbra.

Their free trial landing pages had attracted a lot of bots, resulting in junk conversions. And the best part?

The conversions that came through were actual humans. No more silly spam, just opportunities to close deals. Honeypots operate on a single principle: bots are stupid. Of course, if you use WordPress, a plugin like Contact Form 7 Honeypot will save you from ever having to look at code.

You can skip right to the part where the leads pour in. To do so, simply navigate over to the Settings tab on the campaign in which you want to make an IP exclusion.

You can add up to in each campaign. The first suggestion on the list was something that, on the surface, makes complete sense. A method of impeding bots without hampering UX for actual prospects. What comes next, however, flies in the face of what many would consider a best practice.

I can hear you right now. Are you mad? On the other hand, simply throwing all of your unfiltered customer reviews on your landing page can be a double-edged sword. People who are ecstatic might leave a review. Unfortunately, those who are offended by or unhappy with your offering are much more likely to leave a one. Worse yet, according to fan experience expert Ruby Newell-Legner, it takes 12 positive customer experiences to make up for a single unresolved negative experience.

Senior account strategist Chris Panetta saw this exact scenario nearly cripple one of his clients:. Create landing pages for your PPC campaigns. Start my free Landingi trial. What features you should focus on while creating a PPC landing page? Keep your keywords relevant to the landing page When creating a PPC landing page, always have in mind the keywords that you are bidding on and make sure the landing page is relevant.

Therefore, in order to make sure that you have a good PPC message match, make sure that: meta tags include keywords used in a campaign, headline in the first landing page section is related to a pitch from the ad, graphics on a PPC landing page are connected to banner visual elements, a PPC landing page has the same call to action CTA as the one in an ad.

What are the best PPC landing page examples? PPC landing page — landing page builder. PPC landing page — landing page design. See more examples of landing pages. Get the FREE ebook. PPC landing page example — lead generation. PPC landing page example — project management tool. Nevertheless, they all follow the PPC landing page best practices, such as: using the primary keyword in a headline and in a landing page copy, taking care of the message match between a linking ad and a landing page, a concise and simple form, outlined benefits, visible CTA repeated in a few spots.

Let your PPC campaigns soar. Build awesome landing pages. You want to make sure that your path to conversion is free of distractions, such as the links and buttons found in navigation bars, footers, sidebars, etc. When you include links or buttons to other pages on your site or worse, external sites!

As you can see, the page has two navigation bars at the top, a search box, a sidebar with links as well as links within the main body. All of these distractions have the potential of pulling your prospect away from your conversion path.

Not good! To do this well, you may need to procure the services of a professional copywriter. Making your copy compelling while keeping it in line takes special writing skills and experience. While your landing page copy is important, your landing page design and imagery are just as important. You want the design and imagery to support — not undermine — what you want the landing page to do.

Other design items, like a CTA button that really pops, can also make a big difference in conversions. Even one or two good ones can make a real difference — especially if your brand is a bit shaky or less well known. This might not be something that every landing page needs.