What is the difference between brand name and logo

A brand is the culmination of every interaction with, experience of, thought about, and marketing practice by a person or business. Simply put, a brand is made up of every experience a customer, prospect, vendor, partner, or other person has with you, your business, product or service, online, offline, or in person, 24 hours a day, 7 days a week, days a year.

Your actions as a freelance business owner steer the development and growth of your personal brand. Everything from how you speak about your brand and what you post on social media to your website copy , website design , social media accounts , and email marketing shapes how your business is perceived and how it shows up in the world.

A logo by itself is merely a graphic element with a name. It is a piece of a brand used in visual communication. Therefore, to better understand the difference between logo design and branding, it is important to first define the concepts of a logo and a brand:. A logo is an easily recognizable graphic symbol that identifies a company, a commercial product, or any public or private entity. It is one of the ways to distinguish a brand in a competitive world, full of graphic elements that try to attract our attention every day.

It is a graphic element that is part of the visual identity of a brand. As such, there is a multipurpose use of the logo across different channels. A brand is the idea or image people have in mind when thinking about specific products, services, and activities of a company, both in a practical and emotional way. This combination of physical and emotional cues is triggered when exposed to all the touchpoints between a person and a specific brand.

These can be the brand name, logo, products, visual identity, staff, or advertising — amongst others. After seeing the logo, and if you are a bit familiar with the brand, some images and emotions might come to your mind, and it might look something like the photo collage above. Some people might feel a sense of luxury and elegance, recall the founder of the brand as a fashion icon, think of the products make-up, clothes, accessories , French haute couture, the high prices, or the in-store experience.

The experience and perception will be different for each one of us. Branding is the process of building a brand. Though I highly recommend you do.

In fact be sure to check out all the links I've shared here. However, if you were looking for an easy way to answer what is branding for an inquisitive colleague, this would do the trick.

Takeaway: Brand identity is the whole picture and its made up of various parts including logo design, and a solid brand marketing message. What is the difference between a logo, identity and brand? Stone Soup Creative. If you didn't read the articles linked above, or do a Google search of your own, you're probably still confused about the difference between a logo and a brand. If this the case the case, talk to us! We're happy to help! While a bit more abstract, Inbound's graphic provides a little more context for deciphering between a brand, a visual identity, and a logo.

A logo without a brand is a glorified name-tag; ineffective without an accompanying strategy to communicate your passion and expertise. The best results are found when both combine to reach your audience, communicate your message and cut through the noise. The upshot is that your brand is more than just a logo. And your logo is worth a lot more than the five dollars you could pay some faceless amateur on the internet to design it. The best results come from working with professionals who understand the underlying mechanics of communication and the individual nuances of your business.

Download our logo and branding PDF to see the full details of our three most popular packages, including package levels, pricing, and features. To say that we were excited to win the tender to provide marketing, PR and web design for a new project being launched by Creative Victoria and ACMI is an understatement. Peanut brittle addiction is real, and fans of popular local brand Bendigo Brittle had been crying out for the opportunity to buy their favorite sweets online.

We worked with owner Greta to create a brand new Shopify store that is truly befitting of the best brittle in town. Tiny Sprout is a popular online retailer of clothing, gifts and accessories for children and babies.

Their existing website was functional, but they came to us because they were looking to radically overhaul their website with a fresh new look and a more user-friendly design for their customers. It was time to show off our Shopify skills again! We'd love to hear about your next project, so send us a message, give us a bell, shoot us an email, or drop into our studio and we will get the conversation going! Creative Revolution is Bendigo's most exciting and innovative website design and digital marketing agency, offering a full suite of services and a commitment to excellence and delivering results.

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